Holiday in Negril

About Negril

Negril is Jamaica's most relaxed place — an 11-kilometer long, powdery white sand beach on the west coast, which transitions into dramatic limestone cliffs in its southern section and showcases the most spectacular sunset in the Caribbean every evening. While Montego Bay and Ocho Rios attract cruise ships, Negril has retained its character as a laidback reggae paradise. Seven Mile Beach is one of the most famous beaches in the Caribbean: crystal clear, turquoise water gently sloping, coconut palms leaning over the sand, and beach bars where reggae flows from the speakers and Red Stripe beer sparkles in the tropical sun. Unlike many Caribbean resorts, the beach is publicly accessible — locals and visitors share the same sand. The West End Cliffs are Negril's dramatic contrast to the gentle beach: 12-meter high limestone cliffs from which the brave jump into the shimmering turquoise sea. Rick's Cafe, founded in 1974, is the most legendary cliff bar in the Caribbean: every evening, hundreds gather to watch cliff divers and celebrate the sunset with a rum punch — when the sun dips into the sea, the crowd applauds. The Blue Hole Mineral Spring, 20 minutes from Negril, is an underground cave with crystal clear, mineral-rich water in bright turquoise: you can jump 6 meters from the edge or climb down a ladder into the natural thermal pool. Negril's reggae scene is vibrant and authentic: local bands play on the beach, and bars like the Jungle Club and Bourbon Beach offer live reggae nights where the bass lines vibrate through the tropical night. The spirit of Bob Marley is omnipresent in Negril.